While honoring Delmark Madden , our mission is to encourage our Men to speak up and lean on someone when they are hurting. Men need to understand that we do not expect them to have a good day everyday, and it is okay to lay that armor down and ask for help . Mad Den wants to promote healthy lifestyles and extend our love to everyone . With every purchase we are one step closer to painting the bigger picture — Mad Den Men’s Mental Health Facility.